Eminyakeni yamuva nje, isihloko se-ESG kanye nentuthuko esimeme siye saphakanyiswa futhi kwaxoxwa ngakho kakhulu.Ikakhulukazi mayelana nokwethulwa kwezinqubomgomo ezifanele ezifana nokungathathi hlangothi kwekhabhoni kanye nokunciphisa ipulasitiki, kanye nemikhawulo yokusetshenziswa kwamapulasitiki emithethweni yezimonyo, izidingo zokuvikelwa kwemvelo ngemithetho nemithethonqubo ziya ngokuya zicacisa.
Namuhla, umqondo wokusimama awukhawulelwe kumabhrendi afuna indawo ephezulu yomkhiqizo noma imiqondo yokuthengisa ethuthuke kakhulu, kodwa ungene ezinhlelweni ezithile zomkhiqizo, ezifana nokupakishwa okuvumelana nemvelo kanye nokupakisha okungagcwaliswa kabusha.
Ifomu lomkhiqizo lokupakishwa okuphinda ligcwaliseke selikhona emakethe yezimonyo eYurophu, eMelika naseJapan isikhathi eside.E-Japan, ibilokhu idumile kusukela ngeminyaka yawo-1990, futhi ama-shampoos angama-80% ashintshele ekugcwalisweni kabusha.Ngokwemiphumela yocwaningo yoMnyango Wezomnotho, Wezohwebo Nezimboni waseJapan ngo-2020, ukugcwaliswa kabusha kwe-shampoo kukodwa kuyimboni ebiza ama-yen ayizigidi eziyizinkulungwane ezingama-300 (cishe amaRandi ayizigidi eziyizinkulungwane ezingama-2.5) ngonyaka.
Ngo-2010, iqembu laseJapane i-Shiseido lakha "izinga lemvelo lokukhiqiza umkhiqizo" ekwakhiweni komkhiqizo, futhi laqala ukwandisa ukusetshenziswa kwamapulasitiki atholakala ezitshalweni ezitsheni nasemaphaketheni.I-brand yokumisa ethandwayo "ELIXIR" yethula amafutha okugcoba angaphinda agcwaliseke ngo-2013.
Eminyakeni yamuva nje, amaqembu obuhle bamazwe ngamazwe abelokhu efuna izindlela zokuzuza ukukhiqizwa okusimeme ngokusebenzisa "ukunciphisa ipulasitiki nokuvuselela" izinto zokupakisha.
Ekuqaleni kuka-2017, i-Unilever yakhipha isibophezelo ekuthuthukisweni okusimeme: ngo-2025, idizayini yokupakishwa kwepulasitiki yemikhiqizo yomkhiqizo wayo izohlangabezana "namazinga amathathu amakhulu okuvikela imvelo" - asebenzisekayo, aphinde asetshenziswe futhi awonakaliswe.
Ezimakethe zaseYurophu nezaseMelika, ukusetshenziswa kokupakishwa okuphinda kugcwaliseke kumikhiqizo yobuhle bezinga eliphezulu nakho kuvame kakhulu.Isibonelo, amabhrendi afana ne-Dior, i-Lancôme, i-Armani, ne-Guerlain yethule imikhiqizo ehlobene nokupakishwa okugcwalisekayo.
Ukuvela kokupakishwa okugcwalisekayo kusindisa izinsiza eziningi zezinto ezibonakalayo futhi kunobungani bemvelo kunokufaka amabhodlela.Ngasikhathi sinye, ukupakishwa kwe-lightweight kuletha nemvume yentengo ethile kubathengi.Njengamanje, amafomu okupakisha okugcwalisekayo emakethe afaka izikhwama zokuma, ama-cores esikhundleni, amabhodlela angenampompi, njll.
Kodwa-ke, izinto zokusetshenziswa zezimonyo zivikelekile ekukhanyeni, ku-vacuum, ekushiseni nakwezinye izimo ukuze kugcinwe izithako zisebenza, ngakho-ke inqubo yokugcwalisa izimonyo ngokuvamile iyinkimbinkimbi kunemikhiqizo yokuwasha.Lokhu kubeka phambili izidingo eziphakeme zezindleko zokushintsha, idizayini yezinto zokupakisha, uchungechunge lokunikezela, njll.
Imininingwane emi-2 elungiselelwe ukuvikelwa kwemvelo:
Ukusetshenziswa kabusha kwekhanda lephampu: Ingxenye eyinkimbinkimbi kakhulu yezinto zokupakisha yikhanda lephampu.Ngaphezu kobunzima bokuhlakazeka, iqukethe nezinhlobonhlobo zamapulasitiki ahlukene.Izinyathelo eziningi ziyadingeka ukuze zengezwe ngesikhathi sokugaywa kabusha, futhi kukhona nezingxenye zensimbi ngaphakathi ezidinga ukuhlakazwa ngesandla.Iphakheji eligcwaliswa kabusha aliqukethe ikhanda lepompo, futhi ukusetshenziswa kokushintshwa kuvumela ingxenye engenabungane kakhulu yekhanda lepompo ukuthi iphinde isetshenziswe izikhathi eziningi;
Ukuncishiswa kwePlastiki: Ukubuyisela ucezu olulodwa
Acabangani amabhrendi uma kuziwa ekufakweni okungagcwaliswa kabusha?
Ukufingqa, akunzima ukuthola ukuthi amagama angukhiye amathathu "okunciphisa ipulasitiki, ukugaywa kabusha, kanye nokusetshenziswa kabusha" ayinhloso yasekuqaleni yokwethula imikhiqizo eshintshayo ezungeze uhlobo, futhi ayizixazululo ezisekelwe ekuthuthukisweni okuzinzile.
Eqinisweni, mayelana nomqondo wentuthuko esimeme, ukwethulwa kokugcwalisa kungenye yezindlela zokuthi amabhrendi asebenzise umqondo emikhiqizweni, futhi sekungene ezindaweni ezifana nezinto zokupakisha ezinobungani bemvelo, izinto zokusetshenziswa ezisimeme, kanye nenhlanganisela. of brand spirit kanye ne-green marketing.
Kukhona nemikhiqizo eminingi eyethule "izinhlelo zamabhodlela angenalutho" ukukhuthaza abathengi ukuthi babuyisele amabhodlela angenalutho asetshenzisiwe, bese bengathola imivuzo ethile.Lokhu akukhulisi nje kuphela ukuthandeka komthengi komkhiqizo, kodwa futhi kuqinisa ukunamathela komthengi kumkhiqizo.
Qeda
Akungabazeki ukuthi embonini yobuhle, bobabili abathengi kanye nomfula okhuphukayo naphansi kochungechunge lwezimboni banake kakhulu intuthuko esimeme eminyakeni yamuva.Imizamo yemikhiqizo emikhulu ekupakishweni kwangaphandle kanye nezinto zokusetshenziswa nayo iya ngokuya ibanzi.
I-Somewang iphinde ikhiqize futhi idale ukupakishwa okuzinzile ukuze isize umkhiqizo uthuthuke.Okulandelayo ngolunye lochungechunge lwamaphakheji angagcwaliseka ka-Somewang ukuze uthole ireferensi yakho.Uma ungathanda ukwenza ukupakishwa okuyingqayizivele komkhiqizo wakho, sicela ukhululeke ukuxhumana nathi, sizokujabulela kakhulu ukukusiza.
Isikhathi sokuthumela: Apr-14-2022