Njengendlela yokubona inani lempahla kanye nenani lokusetshenziswa, ukupakishwa kwezimonyo kudlala indima ebalulekile emikhakheni yokujikeleza nokusetshenziswa kwezimonyo.Ngo-2022, lapho umnotho okhaliphile udlondlobala, ukwaziswa nobuhlakani bokufakwa kwezimonyo kwafakwa ku-ajenda, futhi isidingo somnotho wezimpahla kanye nenani lobuntu kubonakala kubuchwepheshe besimanje bokupakisha bezimonyo.
Kokulindelwe ngabantu ngokwesiko, ukupakishwa kwezimonyo kuhlale kumayelana "nenani lobuso".Ukuzalwa komkhiqizo omusha ngamunye kudinga ijazi elihle.Kusukela kumbala kuya kuphethini, abaklami bomkhiqizo badinga ukwenza imizamo emikhulu.Esikhathini sanamuhla sabathengi, ukupakishwa okuhle akubonakali kungeza amaphuzu emikhiqizweni, kodwa kunalokho kuwumklamo osebenziseka kalula, njengokupakisha okuhlakaniphile, nokupakisha okusebenzisanayo.Kungashiwo ukuthi ukupakishwa okwengeziwe kwezimonyo "okucabangayo" kancane kancane sekuyingxenye yezinto ezibalulekile abathengi abangazithenga.
IUkupakisha okuhlakaniphile
Ubuchwepheshe obusha obufana namarobhothi, i-AI yokwenziwa, kanye Ne-inthanethi Yezinto zethulwe izimboni ezihlukahlukene, ezihlala zikhuthaza ukuthuthukiswa okuphumelelayo kwamamodeli wokukhiqiza nokukhiqiza.Ngo-2022, ukupakishwa kwezimonyo kuzothuthukela ekukhiqizeni okuhlakaniphile.
Kuyini ukupakisha okuhlakaniphile?Okubizwa ngokuthi ukupakishwa okuhlakaniphile kusho ukuthi ijazi lalo mkhiqizo kufanele libe sobala, elinganikeza abathengi ulwazi ngekhwalithi yokudla okuhlanganisiwe ngesikhathi sokujikeleza nokugcinwa.Isibonelo, isikhathi kanye nezinga lokushisa kuyavezwa ephaketheni, ubusha buvezwa ephaketheni, futhi iphakheji iyavezwa lapho ukupakisha kuvuza.Ekwakhiweni kwebhodlela lezimonyo, umthamo womkhiqizo kufanele ucace lapho uthi nhlá.Eminyakeni yamuva, amabhodlela opaque ahlala egxekwa.Izimonyo ezinokuqukethwe kwenetha okunganele kwemikhiqizo ziyindawo eshisayo yezikhalazo zabathengi, futhi inkinga eyinhloko ukuthi ukupakishwa "akubonakali".Ibhodlela lezimonyo elibonakala likhulu ngokuvamile linomkhiqizo omncane kulo.Futhi ukupakisha okuhlakaniphile ukubona izidingo zomuntu kanye nezihlakaniphile zokupakisha, okungenye yezitayela zokupakisha zezimonyo.
Ngaphezu kwalokho, kunobuchwepheshe bokulondoloza obuhlakaniphile, ubuchwepheshe bokupakisha obuhlakaniphile obuphathekayo, ubuchwepheshe bokuthungwa obuhlakaniphile bokulwa nomgunyathi, ubuchwepheshe bomazibuthe begagasi lomsakazo we-magnetic resonance anti-counterfeiting, kanye nobuchwepheshe bohlelo lokulandelelwa kolwazi lwempahla yokusetshenziswa yezimonyo.Ngobuchwepheshe obuningi obukhaliphile obusezingeni eliphezulu, ukupakishwa okuhlakaniphile kwezimonyo kungaba nesikhala esibanzi sokufaka isicelo futhi kunikeze abathengi isivikelo esinamandla sezithakazelo, izinsizakalo ezilula, nosizo lolwazi.
"Interactive" Product Packaging
Ukupakishwa kwezimonyo zanamuhla kunaka "okwangempela" kanye "nokusha".Idizayini yokupakisha yezimonyo ehlakaniphile nethakazelisayo yenza kube lula ukuyenza igqame phakathi kwezimonyo eziningi, idonse ukunaka kwezilaleli, inyakazise inhliziyo yomphakathi, ivuse isifiso esithile, bese ifinyelela injongo yokusabalalisa ulwazi.Ukupakishwa kokuqala okusebenzayo akuvumeli kuphela abathengi ukuthi bathenge imikhiqizo esebenzayo, kodwa futhi kuvumela abantu ukuthi bajabulele injabulo nokumangala kokuxhumana, okucebisa impilo yabantu yansuku zonke.
Lokhu okubizwa ngokuthi i-interactive cosmetic packaging ukwenza "ukusebenzelana" okuthakazelisayo phakathi komklamo wokupakisha womkhiqizo nabathengi.Abathengi abasebasha abaqondile futhi ngeke bathenge kuphela imikhiqizo esiteshini esithile.Uma ufuna ukubaheha, awukwazi ukubukeka kahle, kufanele ujabule.Lokhu kudinga abaklami bokupakishwa komkhiqizo ukuthi bavule izingqondo zabo, badlale ngamaphakheji ephepha asebenzisanayo, futhi bazuze umusa wemakethe.
Ngaphambi kokuklama, kufanele uqonde izinto ezimbalwa.Ngaphezu kwevelu ye-cosmetic ngokwayo, ukupakishwa kwangaphandle komkhiqizo kungenza kanjani abathengi bahlale?Isibonelo, ingasetshenziselwa ezinye izinjongo: njengama-racks okugcina izimonyo, ama-racks omakhalekhukhwini, izinto zokubamba ipeni, amabhodwe ezimbali ezincane, okuhambisanayo okungabekwa phezu kwedeski, njll. Indlela yokwenza abathengi basebenzisane nomkhiqizo ngokupakisha. ?Ingabe sikhona isizathu esanele sokuthi abathengi babelane ngokukhuthele futhi basabalalise izwi kuwe ngemva kokuphela kokuziphatha kokuthenga?Ingabe abathengi bazimisele ukuqhubeka nokubamba iqhaza kweminye imisebenzi yomkhiqizo ngokusebenzisa idizayini ethile ehlakaniphile ephaketheni lezimonyo?Ingabe abathengi bayokulangazelela ukuthenga okwesibili ngenxa yomklamo wokupakishwa wezimonyo?Ingabe idizayini yokupakisha yomkhiqizo inomthelela wokuqondisa abathengi ukuthi bajoyine isizinda esiyimfihlo somkhiqizo?Kukhona okuhlangenwe nakho okujabulisayo "okusebenzisanayo" lapho uklama ukupakisha okwenza abantu bathande ukupakishwa kwezimonyo ekuqaleni kokubona.
Ngamafuphi, esikhathini esizayo, imboni yokupakisha yezimonyo izoqaphela kancane kancane ukuthuthukiswa nokuguqulwa kobuhlakani nokusebenzisana.Izakhi zomklamo wesithombe zokupakishwa komkhiqizo zingadlulisela inani lomkhiqizo kubathengi ngendlela enembile kakhulu.Futhi ukupakishwa kwezimonyo zokudala kungathinta ngqo i-psychology yabathengi.Amazwe ahlukene, ubulili obuhlukene, nabantu bobudala obuhlukene banezintandokazi ezihlukene zedizayini yokupakisha yezimonyo.Ukuthi ukupakisha okuhlakaniphile noma ukupakisha okusebenzisanayo, idizayini yebhrendi "yokuqala" kanye "nento entsha" izothuthukisa inani lomkhiqizo.Kuphela ngokuthola umbono omusha kanye nokuqonda okusha kokupakishwa kwezimonyo lapho izinkampani zingakwazi ukwenza umsebenzi wokupakisha wenoveli futhi zenze izindlela zokusebenza ezihlukile.
U-Somewang uzophinde ayeke umzamo wokudala nokuthuthukisa ukupakisha okunobuciko okwengeziwe, futhi ubheke phambili ekuxoxisaneni nezinkampani ezihlukene zezimonyo ukuze ngokubambisana kwakhe amaphakheji amasha ahlukile.
I-Somewang yenza ukupakisha kube lula.
Isikhathi sokuthumela: May-26-2022